Steven F. Freeman

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Mastitis at Lácteos Pacíficos

Case Writing award & publication

page last modified: 03/04/2019 05:11 PM

Mastitis at Lácteos Pacíficos (2018) is a series of teaching cases researched, written and published with the support of an award from the UK based Case Centre.

Entrepreneurs inevitably face enterprise-threatening crises, and even career-threatening crises, but few are even remotely prepared. In this case, a 35 year old Central American entrepreneur faces a crisis in his nine month old business and perhaps the crisis of his career when he learns that the dairy products his firm has distributed are dangerously contaminated.

The heart of the discussion focuses on what the protagonist does or can do during, before, and after the crisis. With discussion and supplementary readings, students can begin to understand what happens in a crisis; how to better cope with the resultant stressors, emotions, and other pressures; how to define priorities in the midst of an emergency; how to prepare for crisis, how to prevent, avert or mitigate it; and, ultimately how to learn and grow stronger from crisis.

Purchase from the Case Centre product site, or write to me at: for additional information on this and other teaching case materials.

Contact me also for information about Case Writing, Case Research or other Research and Research Writing workshops or see also my research web page.

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