{"id":1112,"date":"2018-12-29T18:11:34","date_gmt":"2018-12-29T18:11:34","guid":{"rendered":"http:\/\/sffreeman.com\/ARMs\/?p=1112"},"modified":"2018-12-30T20:46:51","modified_gmt":"2018-12-30T20:46:51","slug":"applied-research-in-practice-two-scenarios","status":"publish","type":"post","link":"https:\/\/sffreeman.com\/ARMs\/2018\/12\/29\/applied-research-in-practice-two-scenarios\/","title":{"rendered":"Applied Research in Practice: Two Scenarios"},"content":{"rendered":"<h1 style=\"text-align: center;\">Applied Research in Practice: Two Scenarios<\/h1>\n<p>For 99% of the planet Applied Research Methods (ARMs) is as abstruse a topic as, say <a href=\"https:\/\/medium.com\/@fjmubeen\/ai-no-longer-understand-my-phd-dissertation-and-what-this-means-for-mathematics-education-1d40708f61c\">Functional Analysis<\/a>.<span id='easy-footnote-1-1112' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/sffreeman.com\/ARMs\/2018\/12\/29\/applied-research-in-practice-two-scenarios\/#easy-footnote-bottom-1-1112' title='Some other abstruse topics: &lt;a href=&quot;https:\/\/www.youtube.com\/watch?v=JZGLD7emxp4&quot;&gt;S-matrix theory,&lt;\/a&gt;&amp;nbsp;&lt;a href=&quot;https:\/\/vedanta.org\/what-is-vedanta\/&quot;&gt;Vedanta&lt;\/a&gt;, others?'><sup>1<\/sup><\/a><\/span> But <a href=\"http:\/\/sffreeman.com\/blog\/2018\/08\/18\/arms-for-the-rest-of-us\/\">Applied Research powers modern development<\/a>. If you\u2019re developing weapons, oil, new financial instruments, or big-ticket high tech, you\u2019re almost certainly using ARMs extensively in development. If you\u2019re outside of this elite or the scientists that service them, ARMs are likely alien; but t<a href=\"http:\/\/sffreeman.com\/blog\/about-arms-for-the-rest-of-us\/\">hey shouldn\u2019t be.<\/a><\/p>\n<h2>Knowledge Production and Application: Theory<\/h2>\n<div style=\"float: right; width: 310px; padding-left: 10px;\">\n<p style=\"text-align: center; text-indent: 0px; margin: 0px;\"><span style=\"color: blue;\">Figure 1. How Applied Research Works (in theory)<\/span><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"208\" class=\"size-medium wp-image-1057 aligncenter\" alt=\"\" src=\"http:\/\/sffreeman.com\/blog\/wp-content\/uploads\/2018\/09\/Knowledge-Production-300x208.png\" srcset=\"https:\/\/sffreeman.com\/ARMs\/wp-content\/uploads\/2018\/09\/Knowledge-Production-300x208.png 300w, https:\/\/sffreeman.com\/ARMs\/wp-content\/uploads\/2018\/09\/Knowledge-Production.png 730w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p>Figure 1 illustrates how knowledge production is should work:<\/p>\n<ul>\n<li>Society and its entities have <strong>problems<\/strong> (e.g., health, welfare, security and sustenance); as well as <strong>aspirations<\/strong> (e.g., economic development, exploration and political influence, etc.\u2026). (Figure 1 right.)<\/li>\n<li>Scientists and scholars are employed and often directly funded to address these problems\/ aspirations or uncover basic understanding that can illuminate them. In doing so, they <strong>create new knowledge<\/strong>, encoded mostly in books and journal articles, but also in various other documents, data sets, lectures, etc.\u2026&nbsp;(Figure 1 top.)<\/li>\n<li>Each new contribution is small, but collectively these works comprise a vast <strong>body of knowledge<\/strong> incorporating all that is known \u2013 or at least published \u2013 and organized variously by discipline, title, and tag or topic.&nbsp;(Figure 1 left.)<\/li>\n<li>From these vast bodies of knowledge, people can draw the understanding and insight needed to solve important problems and attain the aspirations with which we began, in short <strong>apply research <\/strong>to the betterment of society and its individual entities.&nbsp;(Figure 1 bottom.)<\/li>\n<\/ul>\n<h2>Example 1: Developing a Huge New Natural Gas Reservoir<\/h2>\n<p>Colossal Energy Inc. finds a huge new reservoir of natural gas, but there\u2019s a problem: traditionally gas is tapped from reservoirs trapped in well-connected pores in a rock such as sandstone. Once tapped, the gas rises to the surface, often under its own drive, for collection. Colossal\u2019s huge find, however, is trapped in reservoirs of rock, e.g., slate, with tiny unconnected pores.<\/p>\n<div style=\"float: left; width: 300px; padding-right: 5px;\">\n<p style=\"text-indent: 0px; text-align: center; color: blue;\">Figure 2. Where natural gas<br \/>\ncomes from<img decoding=\"async\" width=\"95%\" class=\"size-medium wp-image-1058\" alt=\"\" src=\"http:\/\/sffreeman.com\/blog\/wp-content\/uploads\/2018\/09\/where-natural-gas-comes-from-300x190.jpg\" srcset=\"https:\/\/sffreeman.com\/ARMs\/wp-content\/uploads\/2018\/09\/where-natural-gas-comes-from-300x190.jpg 300w, https:\/\/sffreeman.com\/ARMs\/wp-content\/uploads\/2018\/09\/where-natural-gas-comes-from-768x486.jpg 768w, https:\/\/sffreeman.com\/ARMs\/wp-content\/uploads\/2018\/09\/where-natural-gas-comes-from.jpg 1421w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<span style=\"font-size: 12px; text-indent: 0px; text-align: center; color: #0000ff;\"><a href=\"http:\/\/sffreeman.com\/blog\/wp-content\/uploads\/2018\/09\/where-natural-gas-comes-from-300x190.jpg\"> (click to enlarge)<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: left;\">In common parlance, problems are unwelcome tribulations, but science and enterprise alike recognize problems as opportunities. Colossal Natural Gas Division\u2019s CEO notes that, \u201cif the find were easy to tap, it would have been tapped already.\u201d He brings in his team and gets right to the point: \u201cthere\u2019s a <em>huge<\/em> amount of gas there; how do we get it out?\u201d<\/p>\n<p>The team explores for as long as it takes, at first at a high level, drawing on a wide range of perspectives, consulting with anyone and everyone who has done work that might be useful. Rather than bear the full brunt of these exploratory analyses, Colossal will collaborate with other energy firms who have similar finds.<\/p>\n<p>As much as possible they\u2019ll draw on outside resources, research done by universities, other research institutions and national laboratories.<span id='easy-footnote-2-1112' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/sffreeman.com\/ARMs\/2018\/12\/29\/applied-research-in-practice-two-scenarios\/#easy-footnote-bottom-2-1112' title=' Sandia National Laboratories &lt;a href=&quot;https:\/\/energy.sandia.gov\/climate-earth-systems\/energy-geoscience-and-engineering\/challenges\/unconventional-shale-science\/&quot;&gt;https:\/\/energy.sandia.gov\/climate-earth-systems\/energy-geoscience-and-engineering\/challenges\/unconventional-shale-science\/&lt;\/a&gt;'><sup>2<\/sup><\/a><\/span> They might even obtain state or federal funding for internal research and development to be conducted by their own people and for which Colossal will obtain patents and other private exploitation rights.<\/p>\n<p>As the research develops, Colossal will continually revise and reevaluate parameters: What are the options? How much will it cost? How much gas will it yield? What kind of ROI can we expect? How does it compare with other technically challenging alternatives, e.g. arctic, deep ocean, etc.\u2026?<\/p>\n<div style=\"float: right; width: 300px; padding-left: 10px;\">\n<p style=\"text-align: center; color: blue; margin: 0; text-indent: 0px;\"> Figure 3.&nbsp;Fossil Fuel Extraction: Getting it Done<\/p>\n<p style=\"font-size: 12px; text-indent: 0px; text-align: center; color: #0000ff; margin: 0px; \"><a href=\"http:\/\/sffreeman.com\/blog\/wp-content\/uploads\/2018\/09\/SciAm_CrackIt.pdf\"><img decoding=\"async\" width=\"100%\" class=\"size-medium wp-image-1060\" alt=\"\" src=\"http:\/\/sffreeman.com\/blog\/wp-content\/uploads\/2018\/09\/SciAm_CrackIt1000-226x300.png\"> Scientific American, &#8220;Crack it&#8221;<br \/>\n(Click to enlarge)<\/a><\/p>\n<\/div>\n<p>Once the endeavor seems practicable, development is almost manifest without regard to obstacles. Colossal geologists draw on expertise of rock formations and use ARMs to identify specific formations in the Colossal find. Chemists do likewise with respect to its composition and determine how that composition can be made more porous. Physicists, engineers and machinists of all stripes figure out how to deep drill horizontally. Environmental scientists determine what environmental legislation they can comply with and what laws will need to be changed or repealed. For specialized challenges or other issues beyond the scope of their internal capabilities, Colossal might continue to collaborate with \u201ccompetitors\u201d and other stakeholders; often prominent scientists and labs with whom the company and industry have long-standing funding relationships. And in the end, they roll over every obstacle without any undue delay, and get it done (see Scientific American diagram). <span id='easy-footnote-3-1112' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/sffreeman.com\/ARMs\/2018\/12\/29\/applied-research-in-practice-two-scenarios\/#easy-footnote-bottom-3-1112' title=' &lt;a name=&quot;_ftn1&quot; href=&quot;#_ftnref1&quot;&gt;&lt;\/a&gt;This knowledge production-application process can be phenomenally successful. Since oil was first discovered in the late 19th century (Titusville, PA) the world has continually predicted, indeed presumed, reserve decline. &amp;nbsp;Here\u2019s a typical headline and snip from 100 years ago:&lt;\/p&gt;\n&lt;p style=&quot;text-align: center; color: #800080; margin: 0;&quot;&gt;&lt;strong&gt;Two to five years until maximum production&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;&lt;span style=&quot;color: #800080; margin: 50 0;&quot;&gt;&amp;#8230; In meeting the world\u2019s needs, however, the oil from the United States will continue to occupy a less and less dominant position, because within the next two to five years the oil fields of this country will reach their maximum production and from that on we will face an ever increasing decline. &amp;#8230;&lt;\/span&gt; \u2014 October 23, 1919 &lt;a href=&quot;https:\/\/books.google.com\/books?id=uuxYAAAAYAAJ&amp;amp;dq=%22the%20oil%20fields%20of%20this%20country%20will%20reach%22&amp;amp;pg=RA8-PA20#v=onepage&amp;amp;q=%22the%20oil%20fields%20of%20this%20country%20will%20reach%22&amp;amp;f=false&quot;&gt;&lt;em&gt;Oil and Gas News&lt;\/em&gt;&lt;\/a&gt;&lt;\/p&gt;\n&lt;p&gt;Yet despite extracting ever-increasing volumes of fossil fuels, reserves are now higher than ever, with no end in sight to continued increases (Novak 2014) '><sup>3<\/sup><\/a><\/span><\/p>\n<p><em>The modern world depends on energy;<\/em> and like almost everything else that the modern world depends on, <em>energy depends on research<\/em>. But the realms in which this cycle works so well are highly circumscribed. Even the Colossal Energys of the world that employ research so effectively in core competencies, usually fall short in other areas.<\/p>\n<h2>Example 2: A Research Appli\u00adcations Gap: New Workspace<\/h2>\n<p>Put yourself in the shoes of the Director of Building Operations (DBO) for the Colossal Corporate Campus, a sprawling 300-acre, 15-building, 8,000-employee (+4,000 temps) complex that includes the corporate headquarters. (Some 150 of these employees and another 200 contract workers report to you!)<\/p>\n<p>Your supervisor alerts you that top management is considering transitioning the workforce throughout the company from \u201cout-moded\u201d private offices to modern \u201cflex-space.\u201d They\u2019d like your input on this, especially with regards to beginning this process with the corporate campus. Soon.<\/p>\n<p>He adds: \u201ceveryone\u2019s doing it, not only tech; look at pharma, the banks, the consultants, etc.\u2026.\u201d He briefs you on \u201cmanagement\u2019s thought process\u201d:<\/p>\n<ul>\n<li>Most private offices are unoccupied for most of the day. People are traveling, in the field, etc.\u2026 Even when they\u2019re \u201cin,\u201d they\u2019re in meetings, conference rooms, at lunch, etc.\u2026<\/li>\n<li>We need more space for the itinerants (i.e., sales people, inspectors and other field workers who come in to HQ a few days per month).<\/li>\n<li>We need more <em>flexible<\/em> space for temp influxes (e.g., for project work such as the horizontal drilling initiative mentioned above)<\/li>\n<li>We want to be more innovative, interdisciplinary \u2026 get people to work together. We\u2019re \u201ctoo siloed\u201d; Colossal needs more \u201cinformal interaction,\u201d \u201cserendipity,\u201d \u201ccollisions.\u201d<\/li>\n<li>The campus is a statement. We\u2019re big, we\u2019re respected, but we need to also be \u201ccutting edge.\u201d<\/li>\n<\/ul>\n<p>It\u2019s a typically busy day; you work till 6 pm; don\u2019t arrive home till 7 pm; and then it\u2019s dinner and family time. You don\u2019t really have a chance to even think about the new request until after the kids are in bed, 9 pm or so. And soon it\u2019s your bedtime, which you don\u2019t want to cut into as you need to get up at 5:45 the next morning to be in the office and ready to work at 8.<\/p>\n<p>Lying in bed: Of course, as Colossal\u2019s DBO you\u2019re aware of this trend away from private offices; there\u2019s nothing new to you about \u201cmanagement\u2019s thought process.\u201d&nbsp; But your gut feeling is negative. Indeed, when you first heard of the trend, you could hardly understand \u2026 not even a cubicle to call your own? not even a desk? You yourself are one of those who\u2019s out in the field most of the day, maybe only two hours in the office on a typical day. But you feel like you <em>need<\/em> your office. It\u2019s where you have private conversations. It\u2019s where you can get away and collect your thoughts. It\u2019s where you keep your stuff! You have the chair that you <em>need \u2013 Jesus, your back was always in spasm till you got that chair. <\/em>You have your pictures and mementos that provide both solace and motivation \u2026<\/p>\n<p>Arriving in work next morning, you have mountains of mounting responsibilities all piled on top of a full workload of day-to-day operational practicalities. Still, you\u2019ve asked for input. And you\u2019d like to be able to provide it. and so, when you can steal a bit of time later in the week, you think about it. But how to begin? : Unlike the Division CEO, you have no research budget and limited office staff, none of whom have ever researched anything more than airfares. \u2026.<\/p>\n<p>Specific instructions: Take 20 minutes to<br \/>\n*&nbsp;provide the input you would provide if management were to request it immediately<br \/>\n*&nbsp;identify what steps you would take in order to prepare more thorough input for top management.<\/p>\n<p><em>I\u2019ll give feedback to the first respondents as I would to our doctoral students. <\/em><\/p>\n<h3>References<\/h3>\n<p>Freeman , Steve <em>&nbsp;<\/em>(2018-09-18) ARMs&nbsp;for the Rest of Us. http:\/\/sffreeman.com\/blog\/2018\/09\/18\/arms-for-the-rest-of-us\/<\/p>\n<p>Mooney, Chris. &#8220;The truth about fracking.&#8221; Scientific American 305.5 (2011): 80-85.<\/p>\n<p>Novak, Matt (2014-12-11) GIZMODO https:\/\/paleofuture.gizmodo.com\/weve-been-incorrectly-predicting-peak-oil-for-over-a-ce-1668986354<\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Why and how to use and learn ARMs<\/b>: Applied Research routinely delivers the incredible in some arenas, e.g., weapons developing, oil, new financial instruments, big-ticket high tech, etc.\u2026; but the vast majority of people, and organizations fail almost completely to derive the potential benefits of research application. Here I showing how and why Applied Research does work or doesn\u2019t and takes you through to a first step in being able to work its magic.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/posts\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/comments?post=1112"}],"version-history":[{"count":32,"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/posts\/1112\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/posts\/1112\/revisions\/1206"}],"wp:attachment":[{"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/categories?post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sffreeman.com\/ARMs\/wp-json\/wp\/v2\/tags?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}